The festive schemes on real estate garnered good response from the market

The real estate developers are thrilled by the response they were able to garner with their Dashain schemes — claiming the number of enquiries, and visitors to the construction sites increased by three folds and they also received good amount of bookings this festive season. According to them, various schemes such as discounts up to 30 per cent and gold prizes were able to attract genuine customers and helped to maintain public relations.

Babu Krishna Thapa, marketing manager of CD Developers — a sister organisation of CE Construction, says, “We received 10 bookings for our products, which is quite good. Along with that, we had 200 plus visitors to our site and we are expecting at least 25 more buyers for our apartments.” Thapa says that festive offers are one of the best marketing strategies to maintain good customer relations and attract prospective buyers. Stating that flow of the people to their site tripled during the Dashain scheme, he says that they are getting good response from the market as they are offering ‘ready to move in’ apartments.

CE Construction had introduced zero per cent interest offer in its ‘ready to move in’ apartments at Grande Towers, Tokha. With the initial instalment of Rs one million, customers could shift in the apartments for Dashain.

Greenhill City had announced 10 per cent discount offer on its housing
colony located at Mulpani, Jorpati.The offer was for individual homes, land plots and building house on existing land on the occasion of Dashain and Tihar festival. Rupesh Mahato, deputy general manager at Greenhill City, says, “Our Dashain offer managed to attract a large number of visitors, of whom 90 per cent were genuine buyers. The fact that we are offering discounts on our products is also the reason to
increase flow of customers.” The project on offer, which will have altogether 800 units, nine families have already shifted in and 30 more units are under construction. While the consumer confidence regarding apartments is low, Mahato says, “We are offering individual homes and transferring land ownership immediately, which has enhanced the charm of our project.” He also informs that the festive schemes often have long-reaching impact, which is why developers come up with such unbeatable offers to attract buyers.

Janta Residency also offered a scheme for Dashain festival, in which one could move into their apartments after paying booking charge of Rs 5.25 million. The company was offering five and 10 per cent festive discount on partial and full payments. “After the scheme was launched, 70 units of the total 190 units were booked. And the market response is encouraging too,” says Sushila Subedi, counsellor at Janta Residency. According to her, a major chunk of their clientele comprised of non-resident Nepalis (NRNs) and those from middle class strata. The company targets to handover the project on Tihar.

Prakash Bajracharya, managing director of Bajra Shangrila, says they launched the festive scheme as Dashain is one of the biggest festivals in Nepal and they hoped to allure customers and boost the sales of apartments. “We’ve already received bookings of 12 out of 20 apartments in The Residency at Sanepa, in which we were offering a gold scheme,” he says, adding that the scheme also enhances relevancy in investment on property during the festival. Reportedly, of the 145 apartments, they have already had 100 plus bookings.

Civil Homes presented discount offers on ‘ready to move in’ bungalows and apartments. According to Krishna KC, senior marketing manager at Civil Group of Companies, they had offered 20 per cent discount on the remaining ‘ready to move in’ bungalows at Civil Homes Phase IV Dhapakhel, Zone-I.

Meanwhile, they were also offering 15 per cent discounts on Civil Apartments at Khumaltar and CTC Mall at Sundhara. Stating that many companies announce such schemes to cash in on the festive mood, he says, “It directly benefits the company and investors and we had good response from the market.”

source: the himalayan times, 19 Oct 2013